No—Stages Cycling did not simply disappear. The former Stages Cycling organization ceased operations and entered Chapter 11 bankruptcy proceedings in 2024, but Giant Group subsidiary SPIA Cycling acquired key Stages assets later that year. Today, the Stages brand continues under Giant Group ownership, new Stages SC2 and SC3 indoor bikes are available for U.S. studios, and Indoor Cycle Pros stocks most commonly required Stages indoor bike replacement parts at availability levels now back to where they were before the bankruptcy.
For studio owners, gym operators, universities, recreation centers, resorts, and other commercial fitness facilities using Stages indoor bikes, that distinction matters.
Nearly two years after the bankruptcy, outdated information about Stages continues to circulate throughout the commercial indoor cycling industry.
Many studio owners continue to encounter outdated—and in some cases demonstrably false—information about Stages Cycling, including claims that the brand is gone, that new Stages bikes are no longer available, or that replacement parts cannot be obtained. Those claims reflect the disruption surrounding Stages in 2024—not the status of the brand today.
What Happened to Stages Cycling in 2024?
Stages Cycling ceased operations in the spring of 2024. Its U.S. entities subsequently sought Chapter 11 bankruptcy protection in June.
The shutdown created significant uncertainty throughout both the cycling and commercial fitness industries. Products became difficult to obtain, normal parts-distribution channels were interrupted, and studio operators understandably questioned what would happen to the Stages bikes they already owned.
But that was not the end of the Stages brand.
In September 2024, SPIA Cycling Inc., a subsidiary of Giant Group, acquired key Stages Cycling assets, including intellectual property, product lines, manufacturing assets, and inventory.
Giant publicly stated that its priority was to integrate the Stages assets, revitalize the brand, and address the needs of both existing and future customers.
The bankruptcy therefore represented the end of Stages Cycling as it had previously operated as an independent organization—but not the end of Stages Cycling as a brand.
The Ownership Changed. The Manufacturer Did Not.
This may be the most important—and most frequently overlooked—part of the entire Stages story.
Giant Group and its affiliated manufacturing organization had already been manufacturing Stages products for years before Giant acquired the Stages assets in 2024.
That existing relationship is particularly significant for Stages commercial indoor cycling.
When the ownership of Stages changed, production was not simply handed to an unfamiliar company with no history or experience manufacturing Stages products.
The organization that ultimately acquired the Stages assets already had extensive manufacturing experience with Stages.
The ownership changed. The manufacturer did not.
For studio operators concerned about manufacturing continuity, long-term support, and the future of Stages indoor bikes, that distinction matters enormously.
Giant was not starting from scratch.
Founded in 1972 and headquartered in Taiwan, Giant Group has more than five decades of experience in bicycle manufacturing, engineering, research and development, global sourcing, supply-chain management, and distribution.
Stages is now backed by the resources and manufacturing scale of one of the world's largest bicycle manufacturing organizations.
Is Stages Cycling Still in Business Today?
The most accurate answer requires distinguishing between the former company and the brand that exists today.
Stages Cycling as it existed before the 2024 bankruptcy no longer operates as the same independent company. The Stages brand, however, continues under Giant Group ownership.
That is fundamentally different from Stages simply closing its doors and its products disappearing from the market.
For studio operators, the relevant question today is not whether the former Stages corporate structure survived bankruptcy.
The relevant question is:
What is the status of Stages indoor cycling today under Giant Group?
The answer looks very different from the uncertainty of 2024.
Why Do People Still Think Stages Is Gone?
Because the bad news traveled faster than the recovery story.
When Stages ceased operations, the shutdown was immediate and highly visible. Products became difficult to obtain. Parts channels were interrupted. Employees departed. Industry news outlets reported extensively on the uncertainty surrounding the company.
Those circumstances were real.
But they represented a specific moment during an extraordinary corporate transition.
The subsequent acquisition by Giant—and the return of bikes, parts, support, and long-term development—has not achieved the same level of awareness throughout the commercial indoor cycling industry.
As a result, information from 2024 continues to be repeated as though it describes Stages today.
It doesn't.
The claims are easy to test against present-day reality:
- New Stages bikes are available.
- Stages replacement parts are available.
- Thousands of Stages indoor bikes continue operating in commercial facilities around the world.
- The Stages brand is owned by Giant Group.
Thousands of Stages Indoor Bikes Remain in Commercial Use
Long before the bankruptcy, Stages established an enormous installed base of commercial indoor bikes around the world.
The Stages commercial indoor cycling family includes:
- Stages SC1
- Stages SC2
- Stages SC3
Thousands of these bikes remain in daily use across boutique indoor cycling studios, health clubs and gyms, university recreation centers, municipal recreation and wellness facilities, resorts, and other commercial fitness environments worldwide.
The SC1 remains particularly important to this story because thousands continue to operate commercially even though current new-bike availability through Indoor Cycle Pros is focused on the SC2 and SC3.
The installed base did not disappear when the former Stages organization ceased operations.
Neither did the needs of the studios using those bikes.
Those operators continue to need replacement parts, technical expertise, maintenance support, and—in many cases—additional or replacement Stages bikes.
New Stages SC2 and SC3 Indoor Bikes Are Available Today
One of the clearest pieces of misinformation still circulating is that new Stages indoor bikes can no longer be purchased.
New Stages SC2 and SC3 indoor bikes are available today through Indoor Cycle Pros for U.S. studios.
Studios considering Stages can explore our complete Stages indoor bike collection, including:
The Stages SC2 is particularly well suited to rhythm-based indoor cycling, while the Stages SC3 combines Stages' commercial bike design with integrated power measurement and performance data.
New Stages indoor bikes sold under Giant Group ownership also include commercial warranty coverage.
For a studio considering a Stages purchase today, that is a substantially different environment from the uncertainty that existed during the 2024 shutdown.
Stages Replacement Parts Are Available
Parts availability was understandably one of the biggest concerns created by the Stages shutdown.
For a period, normal supply channels were interrupted. That disruption helped create the belief that replacement parts for Stages indoor bikes were gone permanently.
That is not the situation today.
Indoor Cycle Pros is the largest independent source for Stages indoor bike replacement parts, stocking most commonly required components for Stages SC1, SC2, and SC3 bikes. Parts availability is now back to pre-bankruptcy levels.
For studio operators with Stages bikes already in service, this is an especially important distinction.
The temporary parts disruption associated with the 2024 shutdown should not be mistaken for the current status of Stages parts and support.
And once again, Giant's manufacturing history matters.
The organization now behind Stages already had years of experience manufacturing Stages products before acquiring the brand's assets.
That existing manufacturing knowledge provides a very different foundation for ongoing support than would exist if Stages had been acquired by an organization unfamiliar with its products.
Stages Engineering Expertise Continued Into Giant
Manufacturing knowledge was not the only expertise that carried forward.
Several senior Stages employees joined Giant during the 2024 transition, including product-development and engineering personnel.
One notable example is Patrick “Pat” Warner, formerly Senior Vice President of Product Development at Stages Cycling, who joined Giant Manufacturing as Vice President of Product R&D.
Warner had been deeply involved in Stages product development, including cycling-performance technology, crank-based power measurement, and commercial indoor cycling.
His cycling experience extends well beyond product development. Warner is also an accomplished competitive cyclist, with multiple USA Cycling Masters National Championship titles and Masters World Championship titles.
For studio operators, however, the larger point is straightforward:
Important Stages product knowledge did not simply vanish when the former organization ceased operations.
Some of that expertise moved into the same organization that ultimately acquired the Stages assets.
What Giant Group Ownership Means for the Future of Stages
Stages developed influential cycling products as a substantially smaller organization.
Giant Group operates on an entirely different scale.
Its capabilities span engineering, research and development, product testing, manufacturing, procurement, global supply-chain management, and international distribution.
That does not mean we should speculate about what future Stages products will look like.
It does mean that the Stages brand now sits within an organization with substantially greater resources available for continued product development and innovation.
For studio operators who questioned the long-term stability of Stages during 2024, that may be one of the most significant developments of all.
Stages is now part of Giant Group.
What This Means for Studio Owners
Strip away the outdated information and the current Stages story becomes considerably simpler.
The former Stages Cycling organization ceased operations and entered bankruptcy proceedings in 2024.
But the Stages brand did not disappear.
- Giant Group subsidiary SPIA Cycling acquired key Stages assets.
- Giant already had years of manufacturing experience with Stages products.
- New Stages SC2 and SC3 indoor bikes are available today for U.S. studios.
- Stages replacement parts are available at pre-bankruptcy availability levels.
- New Stages indoor bikes include commercial warranty coverage.
- Thousands of SC1, SC2, and SC3 bikes remain in daily commercial use around the world.
And the Stages brand now has Giant Group's manufacturing, engineering, R&D, supply-chain, and financial resources behind it.
That is where Stages Cycling stands today.
Indoor Cycle Pros: Supporting Stages Studios in the U.S. and Around the World
Since its founding in 2023, Indoor Cycle Pros has focused on Stages indoor bikes, replacement parts, technical expertise, service, and studio support.
Indoor Cycle Pros is the Official Stages Cycling Direct Distributor for U.S. studios, supplying new Stages indoor bikes throughout the United States.
Founder Andrew Sandoval has worked extensively with Stages indoor bikes since 2015 and has sold nearly 4,000 Stages bikes during that time. His hands-on experience includes bike assembly, installation, service, troubleshooting, and technical support for commercial indoor cycling studios.
While new-bike distribution is focused on the U.S. market, Indoor Cycle Pros remains in regular contact with Stages studio owners and operators around the world through replacement parts, troubleshooting, technical guidance, and service support.
That direct interaction with studio operators is also why correcting outdated information surrounding Stages matters.
We continue to encounter people making purchasing and maintenance decisions based on information that accurately reflected the uncertainty of 2024—but does not accurately reflect Stages today.
The Bottom Line: Stages Cycling Is Not Gone
The events of 2024 were significant.
They represented the end of Stages Cycling as it had previously existed as an independent organization.
But they were not the end of the Stages brand.
Giant Group acquired the Stages assets and brought the brand into an organization with decades of manufacturing experience, global engineering resources, established supply chains, and longstanding familiarity with Stages products.
Perhaps the simplest way to understand the transition is this:
The ownership changed. The manufacturer did not.
New Stages SC2 and SC3 bikes are available.
Stages replacement parts are available at pre-bankruptcy availability levels.
Thousands of Stages indoor bikes continue operating in commercial environments around the world.
And the resources behind the Stages brand today are considerably greater than they were before.
For studio owners still making decisions based on information from the uncertainty of 2024, Stages Cycling deserves another look.
Frequently Asked Questions
Is Stages Cycling out of business?
The former Stages Cycling organization ceased operations and entered bankruptcy proceedings in 2024, but the Stages brand did not disappear. Giant Group subsidiary SPIA Cycling acquired key Stages assets later that year, and the Stages brand continues under Giant Group ownership.
Who owns Stages Cycling today?
Key Stages Cycling assets were acquired by SPIA Cycling Inc., a subsidiary of Giant Group, in 2024.
Can I still buy new Stages indoor bikes?
Yes. New Stages SC2 and Stages SC3 indoor bikes are available through Indoor Cycle Pros for U.S. studios.
Are replacement parts for Stages indoor bikes available?
Yes. Indoor Cycle Pros stocks most commonly required Stages indoor bike replacement parts for SC1, SC2, and SC3 bikes, and parts availability is back to pre-bankruptcy levels.
About the Author
Andrew Sandoval is the founder of Indoor Cycle Pros, the Official Stages Cycling Direct Distributor for U.S. studios.
Andrew has worked with Stages indoor bikes since 2015 and has sold nearly 4,000 Stages bikes during that time. His experience includes hands-on bike assembly, installation, service, troubleshooting, and technical support for commercial indoor cycling studios.
Through Indoor Cycle Pros, Andrew supplies new Stages bikes to U.S. studios while working with Stages operators around the world through replacement parts, service, troubleshooting, and technical support.
